The advantages and disadvantages of selling on Amazon

eCommerce business owners must decide if they will list their products on ecommerce marketplaces such as Amazon, Walmart, and eBay. Amazon is the most prominent of these marketplaces, but all of them have similar advantages and the same disadvantages. The advantages of selling through Amazon…

By M Ryan

Gross Merchandise Value (GMV) and how to calculate it

Gross Merchandise Value (GMV) is a metric frequently used by ecommerce platform vendors to assess the fees due from their customers - the ecommerce businesses and retailers that use their platforms. The retailer pays the software company a percentage of their monthly GMV. Gross Merchandise…

By M Ryan

Headless Commerce in 200 words & 1 diagram

What is Headless Commerce? Headless Commerce is an approach to implementing ecommerce software without dictating the screens through which the customer will interact with the store. A Headless Commerce application provides a library of ecommerce functionality through a set of APIs, which are called by…

By M Ryan

Benefits of Headless Commerce

The benefits of Headless Commerce My experience with retailers and consumer brand manufacturers with direct-to-consumer (D2C) ecommerce sales channels shows headless commerce provides the following benefits: There is consistency between ecommerce channels for customers (for example product data, price and promotions), since all channels use…

By M Ryan

Order Management for eCommerce explained

Order Management is how a business ensures orders placed online by customers are fulfilled accurately, cost-efficiently and on-time. A simple order management process passes an order placed on the website to a warehouse for fulfillment, and the order management system records each event that happens…

By M Ryan

Magento Commerce renamed to Adobe Commerce

April 21st, 2021. Adobe, the software company behind Magento Commerce, its $1.68bn 2018 acquisition, is renaming the ecommerce platform Adobe Commerce. Adobe had already introduced a commercial offering of the Magento open source ecommerce platform plus its commercial content management system (Adobe Experience Manager) as…

By M Ryan

Amazon Go stores open in UK

Amazon has just opened its first two checkoutless "Amazon Go" stores outside North America, in the UK, branded Amazon Fresh. Inevitably there is plenty of media attention, curious customers queuing round the block and speculation about the future of grocery shopping. By global standards, the…

By M Ryan

Episerver acquires customer data platform Zaius

March 22nd, 2021. Episerver Optimizely, a member of our ecommerce platform shortlist, has announced it has acquired the customer data platform (CDP) software vendor Zaius just a few days after Episerver competitor Sitecore acquired CDP company Boxever. Zaius, a venture-backed company based in Boston with fewer…

By M Ryan