BROWN GIRL Jane is a wellness and beauty brand founded by three African American women, describing itself as "a luxury wellness and beauty company specializing in plant-based CBD products for women of color". Malaika Jones, Founder and CEO since Feb 2019. Jones has a background…
There are hundreds of ecommerce platforms available so it can be a daunting task to select one to meet your business needs, your expectations and your budget. Given you will spend time and money setting up your ecommerce platform, making it perform, integrating it with…
Live Stream Shopping is an established phenomenon in China, but relatively new in the US and the West. It is growing tremendously quickly and retailers and brands urgently need to understand it, why it is important and how to get started. Live stream shopping is…
There is lots of talk about Headless Commerce. I have worked with several retailers and brands helping them to understand the trend, why it is important and how to take advantage of it to improve customer experience and ecommerce sales. Along the way I have…
eCommerce Order Management is the application of processes and methods by which businesses ensure online orders placed by customers are fulfilled accurately, cost-efficiently and on-time. A simple order management process passes an order placed on the website to a warehouse for fulfillment, keeping a record…
Three developer-friendly ecommerce platforms This article introduces you to three developer-friendly ecommerce platforms that may fit your needs without having to resort to the ones everyone has heard of (like BigCommerce, Salesforce Commerce Cloud and Shopify - all of which are members of our ecommerce…
An "ecommerce channel" is a route through which an ecommerce business sells or promotes its goods and services to its customers. Sales channels are those in which a customer may select and pay for goods and services. The ecommerce website is an ecommerce sales channel,…
eCommerce fulfillment is the process by which the products ordered by a customer are selected, packed, shipped and delivered to that customer. At its simplest, for physical goods, a warehouse receives the order details, stock is picked from its storage location in the warehouse, packed…