Typeahead search for ecommerce

Typeahead search, or search autocomplete, is a feature of a website search bar that is activated when a website visitor starts typing their search term. The website offers suggested matches even before the search phrase has been completed. As the visitor types more of their…

By M Ryan

Selling on ecommerce marketplaces

Every ecommerce business needs to consider carefully whether or not they will sell their products on a marketplace. A marketplace is a website with high traffic, operated by a third party, which allows you to list your products for sale on that website, offer them…

By M Ryan

What is dropshipping and what's the catch?

Dropshipping is a retail business model in which a retailer does not buy and hold stock of the products it sells, rather it pays a supplier to ship a product directly to a customer in response to an order that a customer places. Dropshipping has…

By M Ryan

The advantages and disadvantages of B2C eCommerce

The advantages of starting a business-to-consumer (B2C) ecommerce business are minimal barriers to entry, large potential market giving long-term potential to grow, simplicity of operating the business, ability to diversify into other areas to grow revenue and margins. Disadvantages include the intense competition, the cost…

By M Ryan

Key differences between B2C and B2B ecommerce

B2C is an acronym for "business to consumer" and B2B an acronym for "business to business". These terms are used to describe the seller and purchaser in an ecommerce sales transaction. B2C denotes a business selling goods or services to a consumer (that is an…

By M Ryan