eCommerce Articles ⁽²⁷⁾

In February 2021, I conducted a study into the performance of US retailer websites, measuring their response times, page load speeds and web vitals. The list of retailers surveyed in this study is: 2019 Worldwide Revenue, $bn Source: NRF Data captured in the study included:…

BROWN GIRL Jane is a wellness and beauty brand founded by three African American women, describing itself as "a luxury wellness and beauty company specializing in plant-based CBD products for women of color". Malaika Jones, Founder and CEO since Feb 2019. Jones has a background…

There are hundreds of ecommerce platforms available so it can be a daunting task to select one to meet your business needs, your expectations and your budget. Given you will spend time and money setting up your ecommerce platform, making it perform, integrating it with…

Live Stream Shopping is an established phenomenon in China, but relatively new in the US and the West. It is growing tremendously quickly and retailers and brands urgently need to understand it, why it is important and how to get started. Live stream shopping is…

There is lots of talk about Headless Commerce. I have worked with several retailers and brands helping them to understand the trend, why it is important and how to take advantage of it to improve customer experience and ecommerce sales. Along the way I have…