eCommerce Articles ⁽³⁸⁾

Calculation I overheard a conversation between two colleagues last week about ecommerce average order value and there seemed to be confusion as to how to calculate it, so here is my guide to calculating Average Order Value. Average Order Value (AOV) is calculated by dividing…

I was reflecting on the recent acquisitions of CDP companies Boxever and Zaius and the launch of Salesforce CDP and I thought it would be useful to offer a primer on what a customer data platform is and why they are a critical component in…

Optimizely, the name that Episerver will adopt from September 2021, is a software company whose products include a content management system (CMS), two ecommerce platforms and an A/B testing suite. Optimizely also has US offices in Chicago, IL, Minneapolis, MN (the former home of its…

Episerver Commerce Cloud is an ecommerce platform with customers including Benefit Cosmetics, New Era and fashion brand Filippa K. Episerver modestly describes its Commerce Cloud offering as "the most complete commerce suite for growing companies". This article examines this product in more depth. Episerver is…

eCommerce Order Management describes the processes by which an ecommerce business collates customer orders, routes them to sources of inventory, such as warehouses, suppliers and retail stores, and tracks and optimizes all of the steps required to deliver orders to customers. The application that is…

Shopify is an ecommerce platform, a tool that a business can use to build its online store. Shopify is also the name of the Canadian company that has built and provides this tool to merchants worldwide for a fee. Read More : What exactly does…

Order management software eCommerce order management software supports the business processes by which customer orders, captured through an ecommerce channel, are managed through to fulfillment. A dedicated order management system (OMS), also called a distributed order management (DOM) system, is typically used by an ecommerce…

The following shortlist of ecommerce platforms is a result of the five to ten ecommerce software selection projects I run each year for clients. It is a good starting point when considering what ecommerce platform might be the best choice for you. This shortlist includes…