eCommerce Articles ⁽⁴¹⁾

The benefits of Headless Commerce My experience with retailers and consumer brand manufacturers with direct-to-consumer (D2C) ecommerce sales channels shows headless commerce provides the following benefits: There is consistency between ecommerce channels for customers (for example product data, price and promotions), since all channels use…

Order Management is how a business ensures orders placed online by customers are fulfilled accurately, cost-efficiently and on-time. A simple order management process passes an order placed on the website to a warehouse for fulfillment, and the order management system records each event that happens…

Amazon has just opened its first two checkoutless "Amazon Go" stores outside North America, in the UK, branded Amazon Fresh. Inevitably there is plenty of media attention, curious customers queuing round the block and speculation about the future of grocery shopping. By global standards, the…

Calculation I overheard a conversation between two colleagues last week about ecommerce average order value and there seemed to be confusion as to how to calculate it, so here is my guide to calculating Average Order Value. Average Order Value (AOV) is calculated by dividing…

I was reflecting on the recent acquisitions of CDP companies Boxever and Zaius and the launch of Salesforce CDP and I thought it would be useful to offer a primer on what a customer data platform is and why they are a critical component in…

Optimizely, the name that Episerver will adopt from September 2021, is a software company whose products include a content management system (CMS), two ecommerce platforms and an A/B testing suite. Optimizely also has US offices in Chicago, IL, Minneapolis, MN (the former home of its…

Episerver Commerce Cloud is an ecommerce platform with customers including Benefit Cosmetics, New Era and fashion brand Filippa K. Episerver modestly describes its Commerce Cloud offering as "the most complete commerce suite for growing companies". This article examines this product in more depth. Episerver is…

eCommerce Order Management describes the processes by which an ecommerce business collates customer orders, routes them to sources of inventory, such as warehouses, suppliers and retail stores, and tracks and optimizes all of the steps required to deliver orders to customers. The application that is…