eCommerce Articles ⁽⁴³⁾

Gross Merchandise Value (GMV) is a metric frequently used by ecommerce platform vendors to assess the fees due from their customers - the ecommerce businesses and retailers that use their platforms. The retailer pays the software company a percentage of their monthly GMV. Gross Merchandise…

What is Headless Commerce? Headless Commerce is an approach to implementing ecommerce software without dictating the screens through which the customer will interact with the store. A Headless Commerce application provides a library of ecommerce functionality through a set of APIs, which are called by…

The benefits of Headless Commerce My experience with retailers and consumer brand manufacturers with direct-to-consumer (D2C) ecommerce sales channels shows headless commerce provides the following benefits: There is consistency between ecommerce channels for customers (for example product data, price and promotions), since all channels use…

Order Management is how a business ensures orders placed online by customers are fulfilled accurately, cost-efficiently and on-time. A simple order management process passes an order placed on the website to a warehouse for fulfillment, and the order management system records each event that happens…

Amazon has just opened its first two checkoutless "Amazon Go" stores outside North America, in the UK, branded Amazon Fresh. Inevitably there is plenty of media attention, curious customers queuing round the block and speculation about the future of grocery shopping. By global standards, the…

Calculation I overheard a conversation between two colleagues last week about ecommerce average order value and there seemed to be confusion as to how to calculate it, so here is my guide to calculating Average Order Value. Average Order Value (AOV) is calculated by dividing…

I was reflecting on the recent acquisitions of CDP companies Boxever and Zaius and the launch of Salesforce CDP and I thought it would be useful to offer a primer on what a customer data platform is and why they are a critical component in…

Optimizely, the name that Episerver will adopt from September 2021, is a software company whose products include a content management system (CMS), two ecommerce platforms and an A/B testing suite. The foundations of Optimizely were created in Stockholm, Sweden, where the company still retains an…