Full On eCommerce

Full On eCommerce is the home of ecommerce and digital retail technology articles and news, written by a long-standing ecommerce and retail industry consultant.

M Ryan

Magento Commerce renamed to Adobe Commerce

April 21st, 2021. Adobe, the software company behind Magento Commerce, its $1.68bn 2018 acquisition, is renaming the ecommerce platform Adobe Commerce. Adobe had already introduced a commercial offering of the Magento open source ecommerce platform plus its commercial content management system (Adobe Experience Manager) as…

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M Ryan

Amazon Go stores open in UK

Amazon has just opened its first two checkoutless "Amazon Go" stores outside North America, in the UK, branded Amazon Fresh. Inevitably there is plenty of media attention, curious customers queuing round the block and speculation about the future of grocery shopping. By global standards, the…

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M Ryan

Episerver acquires customer data platform Zaius

March 22nd, 2021. Episerver Optimizely, a member of our ecommerce platform shortlist, has announced it has acquired the customer data platform (CDP) software vendor Zaius┬ájust a few days after Episerver competitor Sitecore acquired CDP company Boxever. Zaius, a venture-backed company based in Boston with fewer…

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M Ryan

Episerver Commerce Cloud features and customers

Episerver Commerce Cloud is an ecommerce platform with customers including Benefit Cosmetics, New Era and fashion brand Filippa K. Episerver modestly describes its Commerce Cloud offering as "the most complete commerce suite for growing companies". This article examines this product in more depth. Episerver is…

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M Ryan

Is Shopify an order management system?

Shopify is an ecommerce platform, a tool that a business can use to build its online store. Shopify is also the name of the Canadian company that has built and provides this tool to merchants worldwide for a fee. Read More : What exactly does…

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