Full On eCommerce

Customer Relationship Management (CRM) is a well-established type of software that enables a business to collect data from all interactions with its customers and prospects in a single datastore, enabling it to analyse, segment and communicate with groups of customers, prospects and suspects appropriately. A…

In this article I explore the differences between arguably the two most powerful order management systems available to enterprises today, IBM Sterling Order Management and Manhattan Active Omni. Both are used by large retailers, brand manufacturers and distributors. An OMS is a key component of a…

As ecommerce businesses make more use of Machine Learning to improve pricing decisions, assortment planning and demand forecasting, it becomes more important to accurately train the models used by these algorithms, which depends on larger data sets of training data. For businesses without large data…

Headless commerce is an established ecommerce architecture pattern that delivers significant benefits for merchants adopting it. Almost all ecommerce platform providers are refactoring their software to this new approach and some have already completed their transition. Emerging, though, is a new breed of ecommerce platform…

July 21st, 2021. VTEX, the Brazil-based B2C, B2B and marketplace ecommerce platform company, became a publicly traded company today, NYSE:VTEX. It is a member of our ecommerce platform shortlist. VTEX has experienced extremely strong sales growth in recent years, not only in its native Latin…

The C2M (Consumer-To-Manufacturing) business model, is one in which product design and demand is driven by consumers rather than by brands and manufacturers. In traditional consumer business models, a brand designs products, sources them from a manufacturer, runs marketing to attract buyers and sells the…

Amazon is one of many marketplaces on which a seller can list products for sale, and it is possible for fulfillment to be handled by a dropshipping supplier. Here is how to do it. Dropshipping is one method of ecommerce fulfillment - the process by…

eCommerce business owners must decide if they will list their products on ecommerce marketplaces such as Amazon, Walmart, and eBay. Amazon is the most prominent of these marketplaces, but all of them have similar advantages and the same disadvantages. The advantages of selling through Amazon…