Full On eCommerce is the home of ecommerce and digital retail technology articles and news, written by a long-standing ecommerce and retail industry consultant.
April 21st, 2021. Adobe, the software company behind Magento Commerce, its $1.68bn 2018 acquisition, is renaming the ecommerce platform Adobe Commerce. Adobe had already introduced a commercial offering of the Magento open source ecommerce platform plus its commercial content management system (Adobe Experience Manager) as…
Continue reading...Amazon has just opened its first two checkoutless "Amazon Go" stores outside North America, in the UK, branded Amazon Fresh. Inevitably there is plenty of media attention, curious customers queuing round the block and speculation about the future of grocery shopping. By global standards, the…
Continue reading...March 22nd, 2021. Episerver Optimizely, a member of our ecommerce platform shortlist, has announced it has acquired the customer data platform (CDP) software vendor Zaius just a few days after Episerver competitor Sitecore acquired CDP company Boxever. Zaius, a venture-backed company based in Boston with fewer…
Continue reading...I was reflecting on the recent acquisitions of CDP companies Boxever and Zaius and thought it would be useful to offer a primer on what a customer data platform is and why they are a critical component in a modern architecture for managing digital customer…
Continue reading...Optimizely, the name that Episerver will adopt from September 2021, is a software company whose products include a content management system (CMS), two ecommerce platforms and an A/B testing suite. Optimizely also has US offices in Chicago, IL, Minneapolis, MN (the former home of its…
Continue reading...Episerver Commerce Cloud is an ecommerce platform with customers including Benefit Cosmetics, New Era and fashion brand Filippa K. Episerver modestly describes its Commerce Cloud offering as "the most complete commerce suite for growing companies". This article examines this product in more depth. Episerver is…
Continue reading...eCommerce Order Management describes the processes by which an ecommerce business collates customer orders, routes them to sources of inventory, such as warehouses, suppliers and retail stores, and tracks and optimizes all of the steps required to deliver orders to customers. The application that is…
Continue reading...Shopify is an ecommerce platform, a tool that a business can use to build its online store. Shopify is also the name of the Canadian company that has built and provides this tool to merchants worldwide for a fee. Read More : What exactly does…
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