Full On eCommerce

Full On eCommerce is the home of ecommerce and digital retail technology articles and news, written by a long-standing ecommerce and retail industry consultant.

M Ryan

The different types of ecommerce - B2C, B2B and more

According to Websters, ecommerce is simply the conduct of "commerce on the Internet". The Britannica encyclopaedia explains ecommerce as "maintaining relationships and conducting business transactions that include selling information, services, and goods by means of computer telecommunications networks". eCommerce accounted for 16.1% of all retail…

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M Ryan

What exactly does Shopify do?

Shopify is a software product, sold as a monthly subscription by a public Canadian company of the same name, that enables its customers to create and operate ecommerce stores. Its more than 820,000 customers pay a subscription to Shopify which enables them to login through…

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M Ryan

Faceted Search - the complete guide

Faceted search (or faceted navigation) is a mechanism where website visitors narrow a list of search results by selecting the features of the results they are interested in. In an ecommerce website, faceted search options are shown on the search results page or while browsing…

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M Ryan

Typeahead search for ecommerce

Typeahead search, or search autocomplete, is a feature of a website search bar that is activated when a website visitor starts typing their search term. The website offers suggested matches even before the search phrase has been completed. As the visitor types more of their…

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