Full On eCommerce

Full On eCommerce is the home of ecommerce and digital retail technology articles and news, written by a long-standing ecommerce and retail industry consultant.

M Ryan

What exactly does Shopify do?

Shopify is a software product, sold as a monthly subscription by a public Canadian company of the same name, that enables its customers to create and operate ecommerce stores. Its more than 820,000 customers pay a subscription to Shopify which enables them to login through…

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M Ryan

Faceted Search - the complete guide

Faceted search (or faceted navigation) is a mechanism where website visitors narrow a list of search results by selecting the features of the results they are interested in. In an ecommerce website, faceted search options are shown on the search results page or while browsing…

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M Ryan

Typeahead search for ecommerce

Typeahead search, or search autocomplete, is a feature of a website search bar that is activated when a website visitor starts typing their search term. The website offers suggested matches even before the search phrase has been completed. As the visitor types more of their…

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M Ryan

Selling on ecommerce marketplaces

Every ecommerce business needs to consider carefully whether or not they will sell their products on a marketplace. A marketplace is a website with high traffic, operated by a third party, which allows you to list your products for sale on that website, offer them…

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M Ryan

Dropshipping pros and cons and how to start

Dropshipping is a retail business model in which a retailer buys stock as customers place confirmed orders, avoiding the expense of buying stock upfront and removing the risk of unsold stock. The retailer sends each individual customer order to a supplier who then ships the…

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M Ryan

The advantages and disadvantages of B2C eCommerce

The advantages of starting a business-to-consumer (B2C) ecommerce business are minimal barriers to entry, large potential market giving long-term potential to grow, simplicity of operating the business, ability to diversify into other areas to grow revenue and margins. Disadvantages include the intense competition, the cost…

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