Wine&Something website homepage
Wine&Something website homepage Source: Wine&Something

News - Shopware announces Wine&Something customer win in UK

November 23rd, 2020. Shopware, the Germany-headquartered member of our ecommerce platform shortlist, today announced that its first customer in the UK has gone live on Shopware Enterprise 6. The site is the consumer-facing ecommerce store of a new business called Wine&Something, based in the town of Guildford in Surrey, UK, also home to 16th century Loseley Park within which the well-known Loseley Ice Cream company is based. The retailer already has a rating of 4.7 at Trustpilot and competes with major UK wine retailers Laithwaite's, Majestic Wine and Naked Wines.

Comment

Quite why a customer would feel the need to be guided by a website to choose the perfect wines for a "poker night" or "book club evening" remains entirely unclear to this author. Having said that, the site looks and feels responsive and professional, although the search is not yet optimized - it is too easy to end up with zero results when using the faceted search

Wine&Something, incorporated in November 2018, but only named as such since May 2020, is registered to the address of an outlet of painting and decorating materials retailer, Brewers

This article was updated on January 2, 2021

M Ryan

M Ryan is an ecommerce consultant with twenty years experience working with retailers, consumer brand manufacturers and other consumer-facing businesses helping them to develop their ecommerce strategy, implement ecommerce technology and improve their ecommerce operations. He works extensively throughout US and Europe, with clients including global brands, large retailers and household names in consumer goods.