February 10th, 2021. VTEX, the São Paulo-based B2C, B2B and marketplace ecommerce platform vendor, has announced the acquisition of Workarea, owners of the Philadelphia, PA-based WebLinc Commerce platform which itself is a B2C ecommerce platform, with emerging B2B capability, with an open source core.
The announcement claims the new acquisition will add $1bn in gross merchandise value (GMV) to the total transacted on VTEX platforms, and sizes their US and Canadian customer base at a combined total value of $5bn GMV.
The acquisition partly answers the question of why VTEX raised $225m in an investment round in September 2020, valuing the business at that time at $1.7bn.
VTEX is a member of our ecommerce platform shortlist in the "growing" category and WebLinc is also a member, in the "niche" category.