News - VTEX acquires Workarea and WebLinc

February 10th, 2021. VTEX, the São Paulo-based B2C, B2B and marketplace ecommerce platform vendor, has announced the acquisition of Workarea, owners of the Philadelphia, PA-based WebLinc Commerce platform which itself is a B2C ecommerce platform, with emerging B2B capability, with an open source core.

The announcement claims the new acquisition will add $1bn in gross merchandise value (GMV) to the total transacted on VTEX platforms, and sizes their US and Canadian customer base at a combined total value of $5bn GMV.

The acquisition partly answers the question of why VTEX raised $225m in an investment round in September 2020, valuing the business at that time at $1.7bn.

The VTEX US team is led by Amit Shah, US General Manager and Chief Strategy Officer and has recently appointed Jim Curtis as Head of Sales - Americas.

Workarea customers include Reformation, Sleep Number and The Bouqs Co.

VTEX is a member of our ecommerce platform shortlist in the "growing" category and WebLinc is also a member, in the "niche" category.

This article was updated on May 28, 2021

M Ryan

M Ryan is an ecommerce consultant with twenty years experience working with retailers, consumer brand manufacturers and other consumer-facing businesses helping them to develop their ecommerce strategy, implement ecommerce technology and improve their ecommerce operations. He works extensively throughout US and Europe, with clients including global brands, large retailers and household names in consumer goods.