BigCommerce integrates with Walmart marketplace

February 24th, 2021. BigCommerce, a member of our ecommerce platform shortlist, has announced its solution now enables its merchants to list products for sale on the Walmart marketplace

Its press release BigCommerce described one of its merchants, Vitabox, a seller of vitamins, personal care and household items, being able to go live on Walmart marketplace with its 8,500 product catalog in two days and increasing its revenue by 25% as a result. It quoted Ghiselle La Russo, Head of Marketplaces at Vitabox, as saying "every new product Vitabox adds to our website is automatically available on Walmart" and "this additional channel requires no ongoing maintenance from our team".

Walmart recently posted FY21 revenue of $559.2bn, up 6.7% since FY20, but most notable was their 79% annual growth rate for ecommerce, with profitability of this channel also improving.

Jeff Clementz, SVP, GM Marketplace and Partner Operations at Walmart, who joined Walmart in 2015, has stated has 120 million monthly active users. This is an eye-watering number and a huge opportunity for BigCommerce merchants to get their products in front of new customers. This compares to Amazon's 212 million monthly active users in the US. In his announcement of the BigCommerce partnership, Clementz congratulated Sharon Gee, Senior Director, GM of Omnichannel at BigCommerce, and Matt Dornfeld, Senior Strategic Partner Manager, Omnichannel. 

Shopify, which typically targets smallers businesses than BigCommerce, announced their Walmart marketplace integration in June 2020.

Walmart has simultaneously introduced 30 days of zero commission fees for new sellers applying to sell on their marketplace before March 31, 2021 and going live before May 31, 2021. Requirements to sell on Walmart marketplace include:

  • History of marketplace or eCommerce success
  • GTIN/UPC GS1 Company Prefix Number
  • US Business Tax ID (EIN) and Form W-9
  • Track-record of first-class customer service
  • B2C US warehouse with shipping and returns capability, WFS participation or fulfillment through an approved 3PL provider

Walmart marketplace fees are based on a percentage commission of selling price only, with no monthly fees required to maintain a presence in their store. Commission rates vary by product category, from 3% on watches over $1,500, up to 20% on jewelry under $250. The vast majority of categories attract commission rates of between 8% and 15%.


This article was updated on March 19, 2021

M Ryan

M Ryan is an ecommerce consultant with twenty years experience working with retailers, consumer brand manufacturers and other consumer-facing businesses helping them to develop their ecommerce strategy, implement ecommerce technology and improve their ecommerce operations. He works extensively throughout US and Europe, with clients including global brands, large retailers and household names in consumer goods.