News - VTEX opens Singapore office

October 27, 2020. VTEX, a member of our ecommerce platform shortlist, has announced the opening of a new Singapore office to serve its clients in Asia Pacific, citing as customers in the region of Motorola in Japan and India, and Stanley Black and Decker in Republic of Korea and India. Alex Soncini, co-founder and head of global accounts at VTEX, noted blandly, "opening an office in Singapore is the next step in building our expansive global presence".


Is anyone interested in new office openings in 2020? Even the quotes in the press release, from a customer, an implementation partner and the company itself, couldn't seem to highlight a single strong reason to do this. However it does demonstrate commitment to the region and that may be reason enough to do this - to give confidence to customers in this region and to signal intent to provide long-term support.

This article was updated on March 2, 2021

M Ryan

M Ryan is an ecommerce consultant with twenty years experience working with retailers, consumer brand manufacturers and other consumer-facing businesses helping them to develop their ecommerce strategy, implement ecommerce technology and improve their ecommerce operations. He works extensively throughout US and Europe, with clients including global brands, large retailers and household names in consumer goods.