Episerver / Optimizely ⁽⁹⁾

March 22nd, 2021. Episerver Optimizely, a member of our ecommerce platform shortlist, has announced it has acquired the customer data platform (CDP) software vendor Zaius just a few days after Episerver competitor Sitecore acquired CDP company Boxever. Zaius, a venture-backed company based in Boston with fewer…

March 16th, 2021. Sitecore, a member of our ecommerce platform shortlist, has appointed Dave O'Flanagan from its recent acquisition of CDP platform company Boxever to the new role of Chief Product Officer. O'Flanagan, an Irish national with a MSc in Computer Science from Trinity College,…

Optimizely, the name that Episerver will adopt from September 2021, is a software company whose products include a content management system (CMS), two ecommerce platforms and an A/B testing suite. The foundations of Optimizely were created in Stockholm, Sweden, where the company still retains an…

Episerver Commerce Cloud is an ecommerce platform with customers including Benefit Cosmetics, New Era and fashion brand Filippa K. Episerver modestly describes its Commerce Cloud offering as "the most complete commerce suite for growing companies". This article examines this product in more depth. Episerver is…

The following shortlist of ecommerce platforms is a result of the five to ten ecommerce software selection projects I run each year for clients. It is a good starting point when considering what ecommerce platform might be the best choice for you. This shortlist includes…

January 27th, 2021. Following its acquisition of Optimizely in October 2020, Episerver has decided to rebrand under the name of its acquisition. Explaining the change, Alex Atzberger, CEO of Episerver, said "the future of digital is all about the seamless combination of creation and optimization…

September 9th, 2020. Episerver, a member of our ecommerce platform shortlist, has announced that Benefit Cosmetics relaunched their ecommerce stores globally on its Episerver Commerce Cloud platform. Benefit operates 42 country websites with language variations available in some of these. While not every country is…

September 3rd, 2020. Episerver, a member of our ecommerce platform shortlist, has announced its acquisition of Optimizely subject to the normal regulatory approvals expected by end of 2020. Optimizely is an A/B testing company, its software enables ecommerce companies to test the effectiveness of variations…