September 9th, 2020. Episerver, a member of our ecommerce platform shortlist, has announced that Benefit Cosmetics relaunched their ecommerce stores globally on its Episerver Commerce Cloud platform. Benefit operates 42 country websites with language variations available in some of these. While not every country is ecommerce-enabled, those that are, are now running Episerver Commerce Cloud.
Jeff Shih, Senior Director of Global Web with Benefit Cosmetics, commented on the launch of the new websites claiming that implementation speed was improved by use of a translation management system provided by Smartling that is integrated into Episerver.
Benefit Cosmetics online customer experience examples
Some observations on the Benefit Cosmetics online store at https://www.benefitcosmetics.com/en-us
The search bar provides typeahead functionality including product images.
However misspells (and also Canadian / British spelling) are not supported
Despite providing faceted search, it is not very sophisticated on the Benefit website, given it is easy to resolve to zero search results.
In addition, if zero search results are found, it is good practise to show at least some bestsellers rather than a blank screen with "no products were found" as the message.
The product description for some products includes rather dubious sample sizes in its evidence of effectiveness. A sample of "20 panelists" or a "survey of 101 women" is really not sufficient to provide any confidence in the results. This author looks forward to trying the following "foolproof" product with "no ... mistakes". Sounds like a guarantee!
The ingredients listed in the following product description is (as you might expect) highly technical, however it would be more readable as mixed case, rather than upper case text. Also the first listed ingredient here of "talc" feels like it is an abbreviation and should be written in full.