Full On eCommerce

Full On eCommerce is the home of ecommerce and digital retail technology articles and news, written by a long-standing ecommerce and retail industry consultant.

M Ryan

Is Shopify an order management system?

Shopify is an ecommerce platform, a tool that a business can use to build its online store. Shopify is also the name of the Canadian company that has built and provides this tool to merchants worldwide for a fee. Read More : What exactly does…

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M Ryan

Major eCommerce Platforms Compared (2021)

The following shortlist of ecommerce platforms is a result of the five to ten ecommerce software selection projects I run each year for clients. It is a good starting point when considering what ecommerce platform might be the best choice for you. This shortlist includes…

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M Ryan

US retail website performance study 2021

In February 2021, I conducted a study into the performance of US retailer websites, measuring their response times, page load speeds and web vitals. The list of retailers surveyed in this study is: 2019 Worldwide Revenue, $bn Source: NRF Data captured in the study included:…

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M Ryan

BROWN GIRL Jane - their ecommerce story

BROWN GIRL Jane is a wellness and beauty brand founded by three African American women, describing itself as "a luxury wellness and beauty company specializing in plant-based CBD products for women of color". Malaika Jones, Founder and CEO since Feb 2019. Jones has a background…

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