Full On eCommerce

Full On eCommerce is the home of ecommerce and digital retail technology articles and news, written by a long-standing ecommerce and retail industry consultant.

M Ryan

eCommerce Order Management, the 12 key processes

eCommerce Order Management is the application of processes and methods by which businesses ensure online orders placed by customers are fulfilled accurately, cost-efficiently and on-time. A simple order management process passes an order placed on the website to a warehouse for fulfillment, keeping a record…

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M Ryan

What are ecommerce channels?

An "ecommerce channel" is a route through which an ecommerce business sells or promotes its goods and services to its customers. Sales channels are those in which a customer may select and pay for goods and services. The ecommerce website is an ecommerce sales channel,…

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M Ryan

14 key steps to perfect ecommerce fulfillment

eCommerce fulfillment is the process by which the products ordered by a customer are selected, packed, shipped and delivered to that customer. At its simplest, for physical goods, a warehouse receives the order details, stock is picked from its storage location in the warehouse, packed…

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M Ryan

The software required to run an ecommerce business

An ecommerce business requires multiple pieces of software to operate. Retailers must assemble a collection of software packages and services to create an effective ecommerce capability. This article describes the most common software types. The following software packages and services are required to deliver ecommerce:…

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M Ryan

The different types of ecommerce - B2C, B2B and more

According to Websters, ecommerce is simply the conduct of "commerce on the Internet". The Britannica encyclopaedia explains ecommerce as "maintaining relationships and conducting business transactions that include selling information, services, and goods by means of computer telecommunications networks". eCommerce accounted for 16.1% of all retail…

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